The milk market is fiercely competitive. Soy, coconut, hemp and potato varieties vie for a piece of the action – and you can’t count out whole milk either
OK, I’m calling it: we have reached peak milk. First we had soy milk, then people started milking almonds, then coconuts, and hemp had a moment, then oat milk became the plant-based milk of choice. Now, according to Waitrose’s annual food and drink report, “it is the turn of the potato.” The supermarket chain is going to start stocking a Swedish brand of potato milk called Dug next year.
How exactly does one milk a potato? Do you take the baby potatoes away from their mothers? Do you squeeze the spuds really hard? No, according to Dug, the drink is “a patented emulsion of potatoes and rapeseed oil developed by Professor Eva Tornberg at Lund University in Sweden”. Yum?
Arwa Mahdawi is a Guardian columnist
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